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Details on foreign tourists who visited Seoul in the first half of 2018

Details on foreign tourists who visited Seoul in the first half of 2018

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Details on foreign tourists who visited Seoul in the first half of 2018


Foreign tourists who visited Seoul in the first half of 2018

Average days of stay
2017 – 5.22 days
2018 – 5.34 days

Rate of re-visit
2017 – 42.5%
2018 – 48.6%

Overall satisfaction (out of 5)
2017 – 4.16
2018 – 4.26

Purpose of visit
1) 55.3% – leisure, vacation
2) 17.2% – shopping
3) 10.0% – business

Source of travel info
1) Mobile Internet – 57.8%
2) PC Internet – 53.5%
3) Friends/people – 53.2%

Internet source
1) Portal sites – 84.3%
2) Social media – 36.5%
3) Travel agency/hotel – 26.1%

Accommodations
1) Hotel – 68.9%
2) Guesthouse – 8.6%
3) Youth hostel/hostel – 5.5%

Booking accommodations

1) Booking website – 43.9%
2) Travel agency – 29.2%
3) Website/app – 9.7%

Transportation
1) Subway – 59.1%
2) Taxi – 27.2%
3) Bus – 9.25%

Usage of pre-paid public transit card
– 82.5% (used the card)
– 17.5% (did not use the card)
– Average of $32 used per person

Visited places
1) Myungdong – 83.8%
2) Lotte department store – 52.7%
3) Lotte duty-free shops – 48.9%
4) N Seoul Tower – 45.3%
5) Four Palaces – 44.2%

Participated activities
1) Shopping – 92.1%
2) Food tour – 78.9%
3) Historical places – 41.8%
4) Nature places – 30.5%
5) Traditional experience – 30.1%

Shopping places
1) Duty-free shops – 57.0%
2) Traditional markets – 50.5%
3) Department stores – 49.8%

Shopping products
1) Cosmetics – 68.1%
2) Clothes – 55.1%
3) Foods – 39.0%

Food choice
1) Taste – 83.5%
2) Price – 39.5%
3) Variety of menu – 28.0%

Experienced food
1) Korean food – 94.3%
2) Street food – 64.5%
3) Cafe/coffee shops – 49.6%



Article: Foreign tourists in Seoul stayed for 5~6 days, shopped at Myungdong, and enjoyed a food tour

Source: Yeonhap via Nate

1. [+240, -0] Myungdong became Chinatown already.

2. [+236, -12] You think Myungdong has hopes when Koreans turned their backs on them? The store owners have to be responsible since they’re the ones who became greedy and turned the place into China. They should be banning Chinese signs in Myungdong. Change Myungdong back to Korea.

3. [+197, -3] Is it true that Myungdong discriminates Koreans more than the US do?

4. [+20, -0] Honestly, there’s no good restaurant in Myungdong.

5. [+11, -0] They came to travel but all they do is shopping.
Source: K-POP, K-FANS
Details on foreign tourists who visited Seoul in the first half of 2018

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